Web Analytics

Having a website and some sort of web presence is simply not enough in today’s increasingly digitized world. Traditional web-based customer interactions are giving way to sophisticated user influenced interactions that include mobile, video and social networking. In such a scenario, companies need the ability to effectively converge multiple channels of communication, service delivery, and financial throughput while maintaining a uniform customer interface.

Our team’s expertise in utilizing web analytics, advanced statistical, econometric and business strategy tools helps companies in answering some of their most recurring questions that keep them from realizing the full potential of their web analytics implementations.

Some of our key expertise and strengths within the areas of visitor acquisition, conversion, online analytics, and multi-channel analytics can help you address your most pertinent questions:



	How do we know what to and how to measure online customer interactions to align metrics with our business goals? How do we define success? What metrics belong in dashboards? What should change and why? What to do with the data once we get it?

Metrics & dashboard development



	Can we develop a strategy such that we can use customer insights to drive innovation, optimize interactions, create more personalized, relevant customer experiences while increasing loyalty in internet marketing and maximizing their marketing spend?

Online Business Optimization



	How can we empower our marketing teams to develop a systematic way to implement visitor acquisition strategies that maximize return on online ad spend through an expanding group of channels – search, display, email, mobile and video?

Visitor Acquisition Strategy



	How can we tie our search marketing to the broader marketing plan and to the website as a whole to improve brand engagement, online conversion and provide a common interface to manage search campaigns and develop campaign metrics integrated with web analytics?

Search Campaign Management



	How can we present relevant content and offers that appeal to individual preferences of each online visitor? How can we analyze and optimize return on ad spend and campaign performance? Can we achieve better targeting and relevance for online marketing campaigns?

Interactive marketing conversion strategy



	What analytics provide deep business insights across all customer touch points – store, call center, ATM, Website? What new data sources should be added to ensure timely and accurate business reporting? Can we navigate from high level trends to granular information easily making decisions based on rapid discovery on billions of records?

Multi-Channel Analytics