Healthcare

Healthcare providers face a continuous daunting task, that of how to continuously improve patient services and quality of care while balancing operational cost efficiencies and complying with regulatory guidelines. Healthcare providers need specific business solutions to educate and communicate with patients to focus on their health and well being. Our team’s expertise in utilizing advanced statistical, econometric and business strategy tools helps healthcare providers address key business issues in better managing in-patient and out-patient profiles, identifying better hospital services, preventive health checkups and pharmacy management.



	Identify and segment patients with chronic conditions using recency and frequency of regular checkups, periodic diagnostic tests Demographic analysis Are there certain diagnostic tests/services being conducted together and is there an opportunity to develop products/packages?

Patient Segmentation to Improve Quality of Care



	Are patients visiting for certain services only, but not for others? Identify cross selling opportunities Profile patients and revenue by procedures, services, and other selected variables Determine single and multi-buyers

Analysis of Procedures, Services, and Revenue



	Are there certain patients who have stopped availing of services? Are we reactivating dormant patient relationships? Are our patients availing services and regularly visiting the hospital or the diagnostic centre?

Dormancy, Customer Relationship Programs



	How can we find the best locations for our healthcare facilities ? Can we accurate project the growth in specific households/locations?

Household / Location Analysis, Healthcards



	How can we design appropriate campaigns, and make rational marketing channel choice while working within a fixed budget? Can we estimate a patient’s response to a particular campaign or product offering?

Campaign Management and Analysis, Response Modeling, Database Marketing