Hospitality

Quality of service is what defines success in the hospitality industry and hotels, restaurants, cafes must do more than just meet customer expectations, and they must exceed them. Innovative offerings, constantly revised menus yet the same and consistent food quality, taste and delivery are important factors of consideration. We provide an accurate and consistent analysis of profiles of guests, corporate accounts and travel agents to identify potential for incremental revenue opportunities, realigning product basket offering to suit individual tastes and ensure higher brand recall for the guests’ next business or pleasure trip.

Some of our key expertise and strengths within the areas of customer acquisition, stimulation, retention and win-back in Hospitality Analytics can help you address your most pertinent questions:



	How to effectively analyze period-to-period figures, changes, variances How to identify high yielding market segments, rate plans & channel sources? Analyze effectiveness of marketing campaigns, promotions and packages; Identify our profitable guests, corporates & agents

Sales & Marketing Analytics; Campaign Analytics; Customer Analytics



	Can we measure the impact of various business drivers with multi-perspective analysis, such as market segment by rate plan, or corporate account by sales manager? Drill down to details to uncover trends and relationships, understand anomalies, and investigate lost opportunities?

Forecasting; Trend Analytics



	Compare period-over-period pickups to determine the booking trend; Compare period-over-period business on the books to determine the booking pace Identify opportunities of over-booking by looking at no show data; Identify busy and lean months and stimulate demand in lean periods by modifying package offerings?

Booking Analytics; Demand Estimation



	Can we estimate future demands based on current consolidated stays and reservations details? How can we generate targeted offers to our most loyal customers? Can we identify our loyal customers?

Data mining



	Can we analyze market segments, channel source, room type, ancillary services used etc to identify additional or incremental revenue opportunities visit? What products or services can be best bundled together or offered separately to maximize revenue potential? Can we perform a consolidated receivables aging analysis?

Revenue Performance Management