Retail & Consumer Products

The retail industry is going through a paradigm shift where the retailers are now trying to understand how customer loyalty can drive profitability. Retailers are moving from just focusing on controlling their operational costs, by creating efficiencies in their sourcing, supply chains and store operations, to the core aspect of their business – Customers. In such a customer-centric industry with several channels of engagement there is a great value from Analytics. Our team’s expertise in utilizing advanced statistical, econometric and business strategy tools helps retailers in optimal allocations of resources to serve its customers better.

Our strength and expertise in the areas of descriptive analytics (Supply Chain, Advertising and Market Share Analysis) and predictive analytics (Churn, Market Basket and Product Purchase Cycle Analysis) will help you in addressing you business requirements.



	Determine product purchase cycle, track consumer behaviors, analyze purchase patterns Engagement level of consumers, Retention and new customers, Demographics, Psychographics

Product Purchase Cycle, Churn Analytics, Customer Profiling and Segmentation



	Understand and design effective loyalty program Average basket size, Best selling products, Change in purchase pattern Value assessment of the customer

Loyalty Analytics, Market Basket Analysis



	Changing market share, client focus areas Consumer price elasticity and price points

Market Share and Product Ranges, Pricing Analytics



	Campaign’s performance and ROI Optimal ad spend at brand and sub brand level Consumer reaction to promotions/sales/discount; Effect of online campaign on store sales; instore demonstrations/ free trials

Advertising/Event/
Campaign Analysis/ Campaign Management, Response Modeling


	Store level inventory details, Replenishment planning, Supplier details and ranking, Seasonal variations for SKU’s/Categories/Brands, Demand Forecast Optimal distribution network of sales force and other logistics Select profitable locations to open new stores

Supply Chain Analytics, Sales Force Analysis, Space Planning, Layout Analysis & Location Analytics